where tradition meets contemporary style in a celebration of cultural heritage
Our Story since 2015
Welcome to ETHNICA
Our journey began with a simple belief: that our business should embody sustainability, growth, and stability, much like a mighty tree with deep roots.
Exploring the vibrant landscapes and diverse cultures of Southeast Asia, we were captivated by the history, art, and way of life of its people. Over three years of immersive experiences, we discovered the true essence of ethnicity – a rich tapestry of traditions, craftsmanship, and community.
At ETHNICA, we're on a mission to share the beauty and authenticity of tribal textiles and crafts with the world. We believe that culture must evolve to remain relevant, and that's why we're committed to creating contemporary designs that honor tradition while adapting to modern lifestyles.
Our values are rooted in ethical sourcing, sustainability, and empowerment. We work directly with artisans from hill tribe communities, ensuring fair wages, happy working conditions, and support for sustainable livelihoods. Every ETHNICA product is a testament to the skill, dedication, and creativity of the artisans who bring them to life.
But ETHNICA is more than just a brand – it's a community of like-minded individuals who share a passion for culture, craftsmanship, and conscious living. Together, we're creating a world where heritage is cherished, traditions are celebrated, and every purchase makes a positive impact.
Join us on a journey of discovery, appreciation, and empowerment. Welcome to ETHNICA.
"The Founder Collection"
Concept: Embracing the Simplicity of Life with Strength and Clarity
Inspiration:
Local Artisans:
Experience the meticulous craftsmanship of the Lua ethnic community in Chiang Mai and the Karen hill tribe in Lamphun as they weave intricate patterns using traditional back-strap hand weaving techniques. Additionally, marvel at the exquisite hand embroidery by the Akha hill tribe in Chiang Rai, adding a unique touch to each piece.